Amazon to Expand Grocery Business With New Convenience Stores

10/12/2016 at 10:00 | WSJ

The grocery stores, known internally as Project Como, are for now slated exclusively for customers of its Fresh subscription service, which promises same-day food delivery at set times, the people said. Last week, Amazon dropped its $299 annual price for Fresh and instituted a $15 monthly fee, available to members of its $99-a-year Prime delivery service.

The new stores are designed to capture the large share of people who prefer to pick out their produce or bring home their groceries on the way from work. Amazon aims to compete more directly with grocery discounters, as well as Wal-Mart Stores Inc., which has recently been expanding its own pickup sites.

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