Earlier this month the rap community lost a Los Angeles native pop culture icon. Nipsey Hussle, most known for his hip hop albums, was much more than a rapper. Born Ermias Joseph Ashgedom, Nipsey was gunned down outside of his place of business in L.A. the rapper has owned since June of 2017. The memorial service at the Staples Center was only the second memorial for a music artist held at the arena, preceded by Michael Jackson’s sudden death in 2009.
Nipsey has been a huge advocate and ambassador to end gun violence. On top of his clothing store, Marathon Clothing, which was backed by his business partners Puma, he had many other investments in his portfolio. He put big money into Marathon Agency, a media group that helped cover a lot of the presidential candidacy The hip hop artist also invested in Vector 90, a coworking community for inner-city kids, and also was part of a big group of investors, which included DJ Khaled, to buyout a luxury beach hotel branch. He was looking to make more investments and was a role model for many inner-city kids and up and coming entrepreneurs.
The Memorial began at 10 am Pacific time and included multiple performances to honor Nipsey Hustle. Artists like Anthony Hamilton and Jhene Aiko performed in front of a sellout crowd at Staples. There were also eulogies from legends such as Snoop Dogg and Big Boi of Outkast. For the ones who didn’t get tickets to the memorial at Staples, a funeral procession that covers over 25 miles was held from downtown Los Angeles through Inglewood, Watts, and South LA. The route began immediately after the memorial at the Staples Center where it initially started.
By Diego Quintero