Fiction: Radio is a dying industry. Opinion: You can’t replace community programming with an iPod.
Nielsen is the organization that collects data for radio and television ratings in the U.S. market. Typically when they say something is to be true, members of the media industry and consumers take it at face value. There is no need to stop now, as Nielsen reports that radio content in the car reaches more Americans each week than all other platforms including television and smartphones.
This data is based on reach, not time spent listening; TV still reigns supreme for the amount of time spent using the platform. Here are some numbers to put this into perspective. 93% of Americans 18+ are reached by radio, while 89% are reached by TV and 83% by smartphone. Trailing is PC at %50 and tablets at 37%.
So it seems as though Americans are most accessibly reached in their vehicles through their radio.
Sources: Business Insider
By Marc Charles for Money Talk Radio