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LONDON - JANUARY 27: In this photo illustration two young child watch television at home, January 27, 2005 in London, England. (Photo Illustration by Peter Macdiarmid/Getty Images)

Fiction: Radio is a dying industry. Opinion: You can’t replace community programming with an iPod.

Nielsen is the organization that collects data for radio and television ratings in the U.S. market. Typically when they say something is to be true, members of the media industry and consumers take it at face value. There is no need to stop now, as Nielsen reports that radio content in the car reaches more Americans each week than all other platforms including television and smartphones.

This data is based on reach, not time spent listening; TV still reigns supreme for the amount of time spent using the platform. Here are some numbers to put this into perspective. 93% of Americans 18+ are reached by radio, while 89% are reached by TV and 83% by smartphone. Trailing is PC at %50 and tablets at 37%.

So it seems as though Americans are most accessibly reached in their vehicles through their radio.

Sources: Business Insider

By Marc Charles for Money Talk Radio

Host of TGIF Radio (MMA) Fridays at 7pm on Money Talk Radio. Marc Charles has worked in Radio since 2005. Marc has been active in media in Detroit, Ohio, Canada, and Florida. He covers UFC Events and hosts podcasts about Pro Wrestling and MMA. Check out The Octagram MMA and Outside Interference Wrestling Radio online for more Marc Charles content!