Rob Higgins is the executive director of the Tampa Bay Sports Commission. Higgins is the man behind bringing Wrestlemania 36 in 2020 (canceled) and Super Bowl LV (55) in 2021 to the Tampa Bay area. During this COVID pandemic, restaurants, hotels and other hospitality services in the Bay area and around the world are taking a major hit, and trying to figure out how to rebound their businesses once this passes.
The economic impact that the Super Bowl has on the city is astronomical compared to normal revenue for businesses. Higgins believes that this Super Bowl may be the biggest of our lifetime.
Higgins is quoted saying in an interview this morning “When you look at the economic impact when you look at the social impact when you look at the marketing visibility around it, every Super Bowl is a gigantic and monumental opportunity for a community,” he said. “But when you start to look at this one specifically, this could be the most important Super Bowl of our lifetime.”.
Read more about Higgins’ interview and his reasoning for this being the biggest Bowl of them all.
Barring any major disruptions in the NFL and other variables, Super Bowl LV is set to take place in February 2021 at Raymond James Stadium. Will we see Tom Brady in the Super Bowl next year with a Bucs jersey on?
Source: TB Times