Being an influencer in 2023 can be a full-time career. It seems like a fun lifestyle, and it might be. But building a personal brand or promoting other brands can often be very difficult work. A recent study by Ubiquitous Influence Marketing showed that Florida has the second most influencers in the country.
To determine this information, Ubiquitous Influence first identified who the top 200 influencers are today. Next, they researched where each of them is from or is currently located. As expected, California has the most influencers by far. 31% of the top personalities were from the Golden State. Much of this is tied to Los Angeles and the fact that the city has dozens of agencies dedicated to just influencer marketing. The greater Los Angeles area also offers plenty of landscapes to uniquely capture engaging clips for those that prefer to leave the comfort of their home.
Second on the list was Florida
9% of the top influencers in the country are from Florida. While Ubiquitous Influence’s story does not isolate specific cities, the heat map within shows a large concentration on the east coast. All In Miami details how South Florida native Michelle Lewin is a top-established influencer. She is in the fitness and training space and has over 15 million followers on Instagram alone. Other notable accounts include World Red Eye and Alexander Mijares who focus more on culture and art.
“The industry continues to grow at startling rates (it was recently valued at around $16.5 billion) and greatly affects the way information, goods, and services are conceived of, marketed, and sold,” WIRED recently explained.
Furthermore, influencers don’t have to be branded as a specific person. Accounts like “Tampa Tomorrow” in Tampa, Florida, showcase updates around the city to be aware of. With the popularity of shorts and reels, this style of influencing allows for multiple verticals to be addressed in a hyper-focused geographical area. An individual can run the business account from behind the scenes while removing their name from the personality.
There are a plethora of marketing options all within the palm of your hand. This continues to broaden promotional options for brands, while offering potential career paths for young professionals. Presently, Florida is home to nine of the top 200 influencers in the country.